Frequently Asked Questions

Internet Marketing

1. What is SEO or SEO Optimization?
The term “SEO” stands for Search Engine Optimization. Search Engine Optimization is the process of getting traffic from the free organic or natural listings on search engines. All major search engines like Google, Bing or Yahoo etc. have such results, where websites and other content such as videos and local listings are shown and ranked based on what the search engine considers relevant to its users.
2. What do you mean by keyword analysis?
Keyword analysis is the most critical phrase in any marketing campaign. It is the process of analyzing and selecting search words and phrases that potential customers may used when looking to find your information, product, or business. Then incorporating those keywords into your marketing campaign based on the level of competition and the value of those keywords to your business.
3. How Important is Website Ranking?
90% of internet users do not go past the 1st page of results when performing a search. This means that if you are not on the 1st page, most likely your website will never be found. And the more phrases that you have on the 1st page, the more traffic and business you will get.
4. How Much Traffic Can I Expect Once I’m at the Top of the Search Engines?
The amount of monthly searches varies significantly depending on the keyword phrase and location. We target keyword phrases that generate the highest consistent searches so that you will attract the highest amount of traffic possible to your site.
5. How long does it take to get to the Top of the Search Engines?
Ranking and indexing of websites is completely controlled by the major search engines themselves and varies depending on hundreds of factors. The number of competitors for a particular phrase, its popularity, and its broadness play a large role in how long it takes to climb to the top of the rankings. Most of our customers see significant ranking results within as little as 3-4 months.
6. How Long Will I Need to Market My Website?
Search Engine Optimization and Marketing is an ongoing process. Similar to other forms of advertising such as TV, Radio, etc, if you discontinue advertising you lose more and more customers. SEO Marketing needs to be maintained on a daily, weekly, or bi-monthly basis or it will fall in the rankings and be surpassed by your competitors.
7. What is Google Panda and Penguin updates?
Recent Google updates have changed the whole SEO industry for a new search engine optimization idea in 2013. The Search Engine Optimization we learned in 10 years ago has been no longer effective. Those great SEO secrets in 2011 have been penalized by Google Panda. In 2012, we have also witnessed the massive ‘rank drops’ in search engine result pages (SERPs) due to Panda and Penguin Updates. The Google Updates severely affected the page rankings of poor quality and overly optimized websites in search results. These Google changes inspire us to look up a new search engine optimization service in 2013.
8. What is Social Media Optimization?
Social media marketing refers to the process of gaining website traffic or attention through social media sites like Facebook, Twitter, Pinterest, tumbler, Google plus, LinkedIn etc. Social Media Marketing that let you interact with others and share and create content through online communities. Social Media Optimization allows brands to harness the relationship building power of the Internet to connect with customers online.
9. Why Would my Business Need Social Media Optimization?
Social media optimization offers great marketing opportunities for businesses of all sizes. Social media can reach millions of people all around the world that to in fraction of a second.

You can use social media to:

  • Promote the name of your brand and business
  • Tell customers about your goods and services
  • Find out what customers think of your business
  • Attract new customers
  • Build stronger relationships with existing customers
10. What is Pay-Per-Click (PPC) or Search Engine Marketing (SEM) advertising?
Pay-Per-Click, or PPC advertising, refers to paid placement of businesses on search engines. Most often, search results in Google are a combination of both organic listings, as well as PPC ads. The PPC ads generally run along the top and right hand side of the page.
11. What are the benefits of Pay-Per-Click services for your business?
Pay-Per-Click is a cost-effective solution in promoting the product or brand aimed at specific targets. The advertising costs will only be accounted for the number of visitors the site receives and not the number of times that the advertisement is shown. PPC ads can be delivered in specific geographical locations and only on sites that caters to the same or related content. What this achieves is a high-quality and targeted traffic to the website which is likely to lead to a high conversion rate – from browsers to buyers. Hence, PPC is considered by many as a very effective advertising tool to promote and sell products or services. It is good for increasing brand awareness, and launching a new product or a special event for the business.
12. Is PPC advertising expensive?
PPC campaigns can be as expensive as you plan them to be. You set your budget and PurpleJACK spends that budget as efficiently as possible with the goal of maximizing your results. The more you spend, the more traffic you can get and the higher your results can be in the search engines. It is important to note, though, that spending more doesn’t always mean a higher return on your investment. Most successful campaigns begin with a budget that is comfortable but not too risky. Your budget should expand if the results achieved are positive enough to justify greater investment.
13. Do I Get Monthly Reports?
Yes. Each month we analyze your website, its rankings, and how our current strategies are performing. We make changes and customize multiple strategies to work together to get you the best rankings and highest traffic possible. Each month we provide a traffic summary and a ranking report to show exactly where your website is positioned, and how much it has improved.
14. Can I Call or Email and Get Responses about my Campaigns and Strategies?
Absolutely! PurpleJACK doesn’t just offer you digital marketing on our website. Our digital marketing experts take an individual and personal approach to each of our client’s projects and concerns. We believe in delivering the best customer service, which definitely includes communication and respect for one another. If you have questions about what is going on, we welcome our customers’ phone calls and email communications. We are always here for you and can be easily contacted during regularly scheduled office hours in the PST/PDT time zone.

Web Designing and Development

1. What is a content management system (CMS)?
A content management system (CMS) is an online platform that underlies many websites enabling the website owner or webmaster to administer the website. This can be as simple as making changes to text and images on the website or as complex as changing the layout and complete look and feel of a website. Content management systems are designed and built to enable business owners or employees to makes changes to websites without the need for technical knowledge and know how.
Content management systems come in various forms including custom built applications specifically tailored to a business’s needs or pre-built open source applications such as Joomla or WordPress. CMS is used by millions of websites as a way of reducing costs and increasing efficiency.

2. How long will it take for my website to be designed?
The time it takes to build a site depends on the complexity of the site. If you have a deadline, we will work hard to meet it. The most common cause of delay is the content (text/images) from the client.
3. How much will a website cost me?
The cost of a website varies depends on its complexity. We are happy to discuss your requirements and provide a quote at any time.
4. Do I have to keep my website with you forever? Can I move it to another provider?
Yes, You may move your site to another Web hosting service at any time.
5. Will my website design be search-engine friendly?
All our websites are created with search engines in mind, and all designs are compliant with search engine guidelines. It is a good idea for your website to be re-evaluated from time to time as search engines do alter their rules and algorithms. This will ensure that your site is up to date and compliant with new rules.
6. What if I do not like the design?
If you are not satisfied with the initial design, we will work with you further and come up with another design. Our aim is to design a website that you are completely happy with.
7. I already have a website and it needs updating. Can you help me?
Yes. We are happy to look at your existing site and give you a quote for updating it.
8. Once my website design is completed, what after-sales service do you offer?
We fully support any website we design and are always available should you encounter any problems or require new enhancements. PurpleJACK also offers website hosting and maintenance.

Web Hosting Services

1. What is website hosting?
Web hosting makes your website viewable to others on the Internet. A web hosting provider stores your site on a server, giving it an address that others can find and interact with your site through.
2. What are the advantages of using paid website hosting versus a free hosting service?
First advantage of web hosting is it gives you freedom to choose you own Domain name where as in free hosting you will get sub-domain.

Often times, free hosting services require their advertising to remain on your website. With website hosting through PurpleJACK, you control the content on your website!
Another big advantage of website hosting is the sizable increase in your disk space and bandwidth. With free hosting services, you typically have limited amounts of disk space and bandwidth. The larger amounts that come with your account allow you to hold more files and receive more visitors to your website.
Lastly, with website hosting with PurpleJACK, you have the ability to increase the functionality of your website with scripts, such as our free CGI scripts, databases and more.

3. How long does it take for my hosting account to be setup?
Your website hosting account will be setup immediately. You will receive an email confirmation with your login and FTP information after your account is setup. You may not be able to upload files to your account for up to 24 hours due to propagation of your domain.
4. Can I host multiple websites?
Yes, you can host multiple websites, but you will need to setup a separate website hosting plan for each website.
Contact us Today!